COVID-19 caused an unpredictable block in the road for many industries, from travel to retail, but one industry that’s been impacted that people often forget about is the creative industries. This includes photography, and event photographers most of all. So what have event photographers been doing to adapt to these unprecedented times?
For many different industries, including the many retail, financial and commercial businesses out there, one of the biggest considerations that needs to be made is the approach to branding, and how a brand builds positive customer relationships and long term engagement.
Pop-up events are rising in popularity, and they have been for some time now. With all sorts of businesses trying to get in on the action, from start-ups to established brands launching new products. These exclusive and temporary events are a fantastic way to attract an audience and create a buzz in the marketplace, even on a limited budget!
While drive-in events have recently seen a surge in popularity due to the pandemic, they have been around for a very long time, particularly in North America as a form of entertainment - with varying degrees of popularity over the years.
The growing use of technology and mobile device has led to an increase in the second screen, commonly known as social media. To give you a brief context, nearly 50% of the world's total population uses social media. That’s over 3.7 billion active social media users worldwide, as of 2020.
With the Coronavirus outbreak resulting in a lockdown of global economies, from the United States to many European and Asian countries, major events and conferences have either been cancelled, postponed, or switched over to a digital platform.
As most people know, meticulous planning and preparation is the key to success, and with more free time on your hands than usual, why not channel your time into making your 2021 events better than ever.
With the restrictions still in place across the UK, organisers are looking for new ways to bring the events to you at home. We explore some of the virtual events that can be enjoyed from the comfort of your own home.
For those regularly attending events, it can sometimes be a relatively repetitive and monotonous experience for them, going through he motions of collecting brochures, branded pens, USB drives and talking to company representatives.
With the Coronavirus making headlines across the world, we wanted to provide event organisers some key information in relation to some of our insurance policies, as well as some things you can do as an event organiser to raise awareness and reduce the risk of the virus spreading