As an organiser of a successful event, you already know that you can’t stand still. As event technology continues to develop, improve and become more accessible to people, consumer expectations will continue to increase. Technology will play a vital role in creating new experiences, memories and feelings that people have at events and be key factor to its success.
There are numerous cutting-edge technologies that can empower and inspire event teams to implement ideas that can create that ‘wow’ factor for their event attendees, making it an event to remember.
We look at some of new technology that will shape the events of tomorrow's world and help make your event take centre stage.
Video mapping, also known as projection mapping, is a rapidly growing form of new media that can provide those attending events some incredible “wow” moments. and an extra element of interactivity, making it a memorable feature of your event. The technology is often used in concerts, advertising, theatre, games, and other shows and is a rapidly growing form of new media.
Projection mapping uses video projectors but instead of projecting onto a traditional flat screen, the image or design is mapped to a 3D object. It transforms objects or physical spaces, regardless of shape or size, into a display surface for projection. This surface can be virtually anything - from urban landscapes, such as buildings, to smaller indoor objects or stages. This allows event planners to take an ordinary object and transform it into a projection screen for dynamic presentations.
What if you could experience an event without being there, visit a place you’ve never been. Virtual reality (VR) technology lets you travel to distant destinations, visit to new worlds, and even recreate some of those favourite moments. VR and AR have the ability to change the way we discuss, attend, and interact at events and add visual layers that will enhance the sensory experience of your attendee.
Virtual reality is increasingly becoming popular across the events industry. It now placed itself on the mainstream and is already seeing many exciting ways of being used within the event industry. The company Merrel utilised VR, using the Oculus Rift, to create an immersive hike that had people feeling like they were hiking around crumbling ledges and over a treacherous terrain in the mountains.
The opportunities that augmented reality and virtual reality can bring events are an excellent way to make your event memorable and take it to the next level.
HoloLens is essentially a holographic computer built into a headset that lets you see, hear, and interact with holograms within an environment such as a living room or an office space. Microsoft has built the headset without the need to be wirelessly connected to a PC, and has used high-definition lenses and spatial sound technology to create that immersive, interactive holographic experience.
It fully immerses people and their experiences, where their own reality is changed and anything they look at can be augmented or transformed. This means that people will be able to engage with digital content and interact with holograms in the world around them, bringing a massive amount of potential for engagement.
Emergence of 5G
5G is set to bring about huge changes to many sectors, one of the main highlights is the extremely fast connectivity that it can deliver. Speeds of the connection are around 1000 times faster than 4G, which means that users will be able to download an entire HD film in under a second! That’s Incredible! But what does this mean for the event industry?
Connectivity is set to be able to allow massive multi-platform sharing on a scale that has never seen before, and could remove the need for WiFi at events entirely. As the events industry becomes increasingly reliant on the use of the internet and mobile devices, this additional boost in speed for mobile connectivity will act as a catalyst for other new technologies and events technologies that we can currently only imagine.
If technology has done anything to the events sector, it’s raised the expectations of event attendees. More than ever, people expect a full technological package alongside their event ticket, whether it’s a product launch, conference, meeting or exhibition. The Internet in the palm of our hands is now the norm, and it’s only going to grow and evolve.
Deciding on whether or not event tech is worth the investment for your business depends entirely on what you are trying to achieve and is an investment which should be considered carefully.
You can find out more about event technology and the impact it can have on your events return on investment in our latest whitepaper, Event Technology – Is it worth investing in?
Did you know?
At Events Insurance Services we offer event equipment insurance, which covers for the accidental damage, loss or theft of any event equipment which you are legally responsible. Event technology has the potential to create many complications, especially at an enclosed, indoor event. A rogue drone or hazardous wiring could cause mishaps to occur. At Event Insurance Services, we offer specific insurance policies for indoor events, such as: