In the constantly changing world of events, it is crucial to stay ahead of the technological curve. What was in last year can quickly become old hat, and what’s to come might be a complete surprise.
With a new decade upon us, Event Insurance takes a look at the tech trends of 2020 and explains how they can be used to enhance your event.
Projection mapping
Projection mapping offers venues more scope than ever before by using specialised software to create optical illusions. In simple terms, projection mapping is the process of transferring projected images onto regular services.From rainforests and oceans to animated characters and kaleidoscopic lights, projection mapping is an integral way of enhancing engagement. Showing how experiential tools are a key way to stay ahead of the latest event trends.
Used by artists and advertisers to add new dimensions to their work, projection mapping can be incorporated to enhance regular event spaces to transport attendees to a new place entirely.
Projection mapping could be usefully incorporated at conferences and concerts to elevate the experience from standard event lighting.Artificial intelligence
Artificial Intelligence is a contemporary way of controlling the success of your event, using technology as a precursor to attendee behaviours.
From levels of footfall to consumer trends, AI can offer event organisers a world of possibility. Chatbots are a key example of how useful artificial events can be at events.
Used to enhance the experience of those who will be attending your event, a chatbot is a useful tool that can help with any questions about your event, programmed to provide useful responses and instant information.
With a recent push towards more sentiment-led chatbots, 2020 is certainly the year to be using this helpful form of AI to expand your event’s scope.
Facial recognition
We are all familiar with facial recognition used in the capacity of smartphones, taking over from the thumbprint. But what about the role of facial recognition in the world of events?
Everyone is familiar with the uncomfortable waiting times that can hinder the anticipation of an event. Facial recognition can be used in registration and check-in to streamline delegate or attendee experience.
Facial recognition tech can also help event organisers minimise cost by reducing the number of volunteers or staff members needed to man check-in desks.
Security also plays a major role in event trends. Using facial recognition technology in banking on smartphones has opened the gateway for the general public to become more comfortable with this new technology.
Emotion recognition
Emotion recognition is a key tool in measuring how successful an event is in real-time.
This is an easy way to make sure that your hard work is paying off, and that your attendees are having the experience they signed up for. Alternatively, it can also be useful in the feedback process once the event has passed.
Did you know?
At Events Insurance Services we offer event equipment insurance, which covers for the accidental damage, loss or theft of any event equipment which you are legally responsible. Event technology has the potential to create many complications, especially at an enclosed, indoor event. A rogue drone or hazardous wiring could cause mishaps to occur.