Social Media Strategy

Social Media is such a valuable tool when it comes to event promotion.

Social Media should be used throughout each stage of the event. But you shouldn’t just blindly start posting whatever you want, whenever you want, wherever you want. You need to know where your audience are, what time they will be active and what type of content will get them engaging. 

Facebook

Target audience: Facebook is better used for B2C (business to consumer) as it is the place people go to for social interaction, research and fun. 
Timings: Studies suggest that the best time to post on Facebook is between 12pm and 3pm on Monday, Wednesday, Thursday and Friday. The best time to post on a Saturday or Sunday is between 12pm and 1pm.
What to post: Video content is extremely popular on Facebook, as well as more fun content such as Memes. Try to keep your posts visual with minimal written content if possible. 
Advertising: Facebook has very specific advertising targeting. You can target people based on age, gender, location, interests and more. 

Twitter

Target audience: Twitter is ideal for both B2C (business to consumer) and B2B (business to business) and is the platform where businesses really get to show their personality. 
Timings: Studies suggest that the best time to post on Twitter is between 12pm and 3pm on Monday to Friday (consumers will be checking social platforms at lunch and as the day ends and businesses will be looking to get active on social as part of their marketing strategy).
What to post: Again, visual posts work well with Twitter but you also have the option to include polls and other forms of engagement on Twitter. Try to start a conversation, ask questions and mention specific people and business in your posts. And of course, don’t forget to hashtag!
Advertising: Twitter also has vast targeting capabilities as well built in tools to analyse your ads performance. 

LinkedIn

Target Audience: LinkedIn is the perfect platform if your event is B2B (business to business). People use LinkedIn to network and discover updates/events relative to their industry.
Timings: The best time to post on LinkedIn is in the morning (8am – 10am) and late afternoon (3pm – 5pm) on weekdays. 
What to post: LinkedIn is a great place to post your articles or opinion pieces relating to your event. The type of content may depend on the day of the week though, with informative, inspiring content working better on a Monday and the fun stuff working better on a Friday.
Advertising: LinkedIn also has some great audience targeting options included in their advertising. Target by job position, industry and more.

Of course, there are many other social platforms you might choose to promote your event on, including the more visual platforms such as Instagram and Pinterest. It’s important to decide which platforms will be most relevant to your audience and then push the right content out on each one. Feel free to download out Social Media Strategy Planning Document below which will help you to organise your social planning.