Hot food providers will always be popular at events. And with a world of different cuisines to inspire you, making sure you stand you from the masses must be your priority.
What type of food will you produce?
Asian, indian, italian, vietnamese, Welsh? The world is your oyster when it comes to global dishes.
Sometimes when it comes to food, less is almost definitely more. Food vendors that focus on fewer dishes, done well, are destined for success and keep their customers coming back for more.
A lot of preparation goes into catering on the go, so it's important that your choice of cuisine reflects the facilities available to you. Going for something that is very overly complicated is not as time efficient as focusing on something hassle-free.
Asides from the geography behind your recipes you also need to decide whether hot or cold food is the best choice for you.
Cold food can be great and involves very little preparation at the event itself, whereas hot food can offer your client base sustenance and make a strong impact.
This is one of the most important decisions when establishing your food business and if you can’t decide, you could always do both.
What will make you stand out?
Your brand identity is a key determiner of your success. If you are food vendor at a popular event, it is likely that you will be overcome with competitors who offer a similar service to you.Establishing your position within the market is crucial. Whether it is the exterior of your stall, clever merchandising or a bold and brave logo. It is the little things that go a long way.
So when a potential client looks at what you have to offer it is important to recognise what you have, that others do not.
Asides from the physical details when it comes to creating your visual brand identity, the quality of your products have to take centre stage.
Amazing food is a steadfast way of guaranteeing continued custom, making you stand out from the crowd.
Playing by the rules
Hygiene certificates are a must at any event. These are the protocols put in place by governing bodies that regulate the conduct of events in question.
Something as simple as a valid food hygiene certificate shows consumers that you abide by a strict code and take your practice seriously. This is an excellent way of exhibiting your commitment to your trade as well as having the necessary qualities to showcase your goods at different events.
Standing out from the crowd
Standing out from the crowd is difficult to do but perfectly achievable if you follow the necessary guidelines in place to make a big impression.
Quality products and service will ensure that you’re leaps and bounds ahead of your competition. Not only does this communicate that all impressive attention to detail but it also shows that you're willing to go that extra mile to show how important the customer experience truly is.
When it comes to competition, what often sets traders apart is affordability. Suitable and accessible prices mean that you are literally catering to everyone.
Buying in bulk, visiting wholesalers and negotiating with different outlets is a savvy way of operating. Not only is it cheaper for you, but it is also cheaper and more appealing to the customer.
What’s next?
So you’re ready to trade and know what qualities you have that set you apart from the mass market, here at Event Insurance we know that makes good traders great traders.
If you are ready to take the leap and exhibit with a hot food stand at different events, you can find out more here and create a quotation that suits you.