In 2017 it was estimated that the British public were spending 233 minutes a day on their mobile phones as supposed to an estimated 107 minutes in 2012. The latest statistic reveals that we interact with our devices, from touching to physically engaging, around 2617 times a day.
These staggering statistics compound how important it is that the delegates at your conference are stimulated by the content you are providing.
Keeping your attendants interested is often one the biggest battles when it comes to hosting a conference event.
And in such a rapidly evolving technological climate, there is a lot to keep up with. So how can you incorporate the latest tech trends into your conference?
Getting Ahead of the Trends
Artificial intelligence, virtual reality, big data and cloud computing are some of the biggest technologies taking centre stage. Conferences that are willing to embrace new technologies are the events that will stand out from the crowd offering consumers a decidedly more engaging experience.
What is RFID?
RFID stands for Radio Frequency Identification and is used broadly to enhance user experience at events.
RFID has helped to streamline the data capture process and enable event organisers to monitor customer behaviour and interactions with the event, in a real time fashion.
Tech available at events that use the RFID include things such as wrist bands to secure entry to different areas, and queue jump benefits.
The use of apps allows audiences to take their engagement to the next level. Specialised applications can offer users extended information, news, schedules, maps and profiles and connect with one another through-out the conference.
Attendees are able to download the apps onto their mobile devices, to instantly become involved in the action.
Key steps to integrate technology at your conference
Do your Research. It is really important to assess what has come before and what has been successful.
Be clear on your events vision and objectives. When planning the perfect event and incorporating technology it must be clear what you want to achieve, will having tech make things easier?
Mapping every stage of the customer experience is essential to deliver the best. Taking steps like this will ensure that you have a clear path of what’s coming and what has been before.
Selecting an approach that is right for you. This is usually regarding budget and making sure that the technology you incorporate is affordable for you and appropriate for your audience.
Testing before the event will ensure that your event runs as smoothly as possible. Technology can be temperamental at the best of times so it is essential to make sure everything runs like clockwork before the users arrive.
Marketing the event well and using the technology as a USP (unique selling point) means that you have a strategy your competitors will not.
Finally, feedback will make sure your future events will only get better. What worked well? What could have worked better? Taking the time to understand the reviews will make all the difference.
To find out more about incorporationg technology at your event, click here to view our Event Tech whitepaper.