We understand the amount of work that is required to make your event a success. With so many elements to consider, the promotion of your event may not get the attention it needs, that is why we have created The Event Promotion Toolkit.
At Event Insurance Services, we understand the amount of work that is required to making your event a success. It is important to us that your event runs as smoothly as possible and you achieve all of your goals. With so many elements to consider, the promotion of your event may not get the attention it needs to make it a success. That is why we like to offer more than just a standard insurance service; we like to offer added value, so we have created The Event Promotion Toolkit.
This toolkit has been designed to offer you advice on how to make the most of your marketing channels and really create a buzz around your event. Event promotion can be a difficult nut to crack, but when done properly it will result in a higher attendance rate, increased engagement and brand awareness.
The Toolkit reveals some interesting facts about how event organisers are currently promoting their events, including the following:
- 77% of event organisers in the past year had a dedicated budget for promoting their event
- The average promotional budget increased year on year by 13% to £4,914.
- 53% of event organisers use 3 – 4 different marketing channels when promoting their event
- 32% of event organisers use over 5 different marketing channels when promoting their event.
With so many event organisers using multiple marketing channels to promote their event, we feel it is important for you to know more about the channels available to you. The Toolkit goes into detail on how to use several marketing channels to your advantage, including the following:
- Website promotion
- Social media
- Traditional marketing techniques
- Partnerships and sponsorships
- Public relations
- Branded materials
Knowing how and when to utilise each marketing channel helps to add structure to your promotional plan. As the Toolkit explains, it’s not just about promoting before the event, but being proactive on the day and during the follow up too.
This Toolkit offers practical advice on how to actually implement your promotional strategy, with guidance on the use of Social Media (such as best times to post, what to post etc.), writing your press release, preparing event invitations and so much more. All of this information and advice has then been put into chronological order in ‘The Event Promotion To Do List’ which helps you to stay organised, focussed and on track.
The Toolkit also includes advice from event experts Georgina Coleman, Managing Director of Established Events, and Victoria Brunton, Managing Director of EventStop, on the best ways to promote your event. The experts answer questions such as:
- Which Marketing Channels Do You Use To Promote Your Events and Why?
- Do You Have Any Examples Of Successful Promotion Tactics With Evidence?
- How Far In Advance Should People Start Promoting Their Event And What Should The First Steps Be?